Mission

Konohiki was the name given to an individual who oversaw a land division, or ahupuaʻa, and the fishing rights in the surrounding waters. It was their kuleana, or responsibility to manage the land in a way that maintained harmony in the community and sustainably used resources.

Noa Ginella utilizes Japanese style of fish printing referred to “Gyotaku” in order to shed light on the importance of the delicate balance in our ocean. In model of the Hawaiian’s Konohiki system, the goal of these prints inspire us all to practice a regenerative style of fishing and farming that will allow our ecosystem to thrive.